About

Where Exceptional is Standard, Every Day

Welcome to Veero Auto Group of Morris, Minnesota, where a proud automotive legacy meets fresh leadership and an unwavering commitment to exceptional customer service. In June 2025, Aaron Veerothai acquired the well-established dealership formerly known as Valu Ford & Chrysler, bringing with him a vision to elevate the car-buying experience while honoring the community values that have made this dealership a trusted name in West-Central Minnesota for over two decades.

Honoring Our Heritage, Embracing Our Future

Since February 2002, this dealership has been a cornerstone of the Morris community, built on the foundation of straight dealing, honesty, and treating every customer like a next-door neighbor.

Aaron Veerothai is the new owner and president of Veero Ford & Chrysler Dodge Jeep Ram. Under Aaron's leadership, Veero Auto Group continues this tradition while introducing new standards of excellence that make the car-buying process easier, friendlier, and more welcoming than ever before. With over 22 years in the automotive industry, Aaron is passionate about the car business --- and it shows.

"I've loved every minute of it since I started. There hasn't been a single day where I've woken up and thought, 'I don't want to go to work.' Even on our days off, I want to be here. If I treat you well today when I sell you a car, my hope is you'll tell your father, your mother, your cousin --- everyone. That's always been my success: treating people with respect and being honest."

Your Partners in One of Life's Most Important Investments

At Veero Auto Group, we understand that buying a vehicle is one of life's most significant investments. That's why we've made it our mission to remove the stress and uncertainty from the process while protecting your hard-earned investment for the long haul. Our knowledgeable staff takes the time to understand your needs, answer your questions thoroughly, and guide you to the perfect vehicle -- whether it's a reliable Ford truck for work, a family-friendly Chrysler Pacifica, a rugged Jeep for weekend adventures, or a powerful RAM for heavy-duty tasks.

We're proud to offer the complete lineup of Ford, Chrysler, Dodge, Jeep, and RAM vehicles, along with a carefully selected inventory of quality pre-owned cars, trucks, and SUVs. Every new vehicle purchase comes with enhanced protection through our exclusive Veero VIP Powertrain Plus Warranty, providing you with double the manufacturer's powertrain warranty for additional peace of mind and confidence in your investment, both today and years from now.

Our Mission: Excellence in Every Experience

Our mission extends far beyond selling cars. We strive to be the dealership you choose to work with, buy from, and service with by fostering a culture of trust, collaboration, and respect. We empower our team to provide exceptional customer care at every step of your journey, ensuring you feel confident that you've made the right decision -- not just today, but for years to come.

Committed to Our Community

Morris, Minnesota, is more than just our location -- it's our home. From the vibrant Prairie Harvest Fest to the creativity of the Metal Arts Festival, from the scenic Barn Quilt Trail to the outstanding local eateries, this tight-knit community with a big heart deserves automotive partners who share those same values. At Veero Auto Group, we're committed to being active participants in making Morris and the surrounding West-Central Minnesota region an even better place to live, work, and drive.

The Veero Difference

What sets Veero Auto Group apart is our commitment to making exceptional service the standard, every day. We believe that buying a car should be straightforward, transparent, and even enjoyable. When you choose Veero Auto Group, you're not just buying a vehicle -- you're gaining long-term confidence and building a relationship founded on trust. Our promise to you includes:

• Honest, No-Pressure Sales: We believe in building relationships, not just making transactions
• Transparent Pricing: What you see is what you get -- no hidden fees or surprise add-ons
• Expert Guidance: Our knowledgeable team helps you make informed decisions
• Investment Protection: Enhanced warranty coverage that protects your significant investment
• Comprehensive Service: From sales to service to parts, we're here for the life of your vehicle
• Community Values: We treat every customer with the respect and care we'd show our own neighbors

Your Journey Starts Here

Whether you're a longtime Morris resident or you've driven hours to experience the Veero Auto Group difference, we're ready to exceed your expectations. We invite you to visit our showroom at 205 South Highway 9 in Morris and discover why customers throughout West-Central Minnesota choose Veero Auto Group for their automotive needs.

At Veero Auto Group, we're here to keep you moving forward, mile after mile. Exceptional isn't just our goal -- it's our standard, every day.